eos has recently introduced a new line of lip balms called Visibly Soft. There are 2 lip balms that have launched to start off this collection; Vanilla Mint and Coconut Milk. I'm not sure if they will come out with more, but I'd definitely be interested in seeing the new flavours they come up with. The balms are in their usual fun sphere shape, but with a slightly different design. The casing has swirls designed to mimic the 'buttery richness' of the Visibly Soft formula. It is nice to see eos bring out some new designs to compliment their new Visibly Soft line, and in my opinion, a bit overdue!
So what is different about the new Visibly Soft balms? The new formula of the Visibly Soft balms contain hyaluronic acid (which can be seen in a lot of new skincare products), and it is said to increase moisture, hydration, and softness in the lips. The formula is also enriched with Vitamin C, said to stimulate the lip's rate of natural exfoliation and improve collagen production. The balms are 99% natural, petrolatum-free, paraben-free, and gluten-free. All eos balms also contain natural conditioning oils, shea butter, and Vitamin E.
Coconut Milk didn't smell at all to me like coconuts, but it still has a light and pleasing scent. Vanilla Mint didn't have the 'minty' flavour I was expecting, but it does feel slightly cool on the lips. It kind of reminds me of white chocolate and is similar to Nivea's Lip Butter in Vanilla & Macadamia Kiss. Actually, both of these scents smell a bit artificial to me but are still light and sweet. Sorry that I am terrible at describing scents.. Anyways, I'd prefer the Vanilla Mint if I had to choose one.
The Visibly Soft balms glide on the lips a bit easier, and the formula seems more delicate. I actually dropped the Vanilla Mint while it was open and put a pretty large dent in it. They are completely non-sticky on the lips. I also noticed that the colour of the Vanilla Mint was slightly darker than the Coconut Milk. I found them to be a bit moisturizing and longer lasting than the original balms, likely due to the hyaluronic acid. The one thing I don't like about eos balms is that they are not compact and difficult to fit into small pockets of the purse. But I guess an upside to their larger size is that they're easier to find. They are also fun to play with!
I would definitely choose these balms over the regular balms if I had to, just because they are softer, feel more hydrating, and glide on the lips much easier. The packaging is also fun and nice to see something different from the original balms. I'd love to see more variety of scents from the Visibly Soft line in the future.
The balms have launched August 2014 and should be available at your local drugstore or superstore already for $3.99. If you can't find them in store, you might have some luck online, you can view online retailers here and even purchase at evolutionofsmooth.com directly.
These products were received for consideration. All opinions stated are my own and are not influenced by any affiliates.